Category Archives: Blog

3 Important Educational Apps for your iPhone!

iphone apps | iphone application development

Top 3 free Educational Applications

The Apple App Store is home to over a million applications for gaming, entertainment, business, and surprisingly even education. And all these are available for free on the App Store. Are you seeking educational apps for your iPhone or iPad? Turn to Apple App Store.

Top 3 free Educational Applications

1.    iTunes U – A free educational apps, iTune U provides you access to university and school courses. These courses consist of free assignments, notes, including audio-visual guide, books, and related course materials. The app has over 500,000 free books, documents, papers, lectures on more than 1000 subjects, including Algebra and Zoology.

2.    Quick Graph – Scared with those graphic calculations and inclining images? The Quick Graph can help you get rid off your mathematics fear. It is a graphic calculator that allows students to graph multiple equations and change their colour at a time. The app provides both 2D and 3D graphing support in rectangular and polar shapes.

3.    Flashcards+ – For parents, do you remember your class teacher flashing several cards during lectures to make your best understand and memorize a particular topic? Similar to some extent is Flashcards+. The traditional flashcard is revolutionized with a digital format. Now carry your flashcard in your Smartphone, wherever you go. Carry your mini study lessons (Flashcards+) throughout the day and everywhere you go.

iPhone application development has certainly revolutionized the typical classroom environment and made it more interesting, introducing user-friendly free and interactive applications for your kids. Go online and get one for your child!


Microsite: A Conversion Rrate Booster


What is Microsite?

What is Micro-site?

A Micro-site can be best defined as a small website designated as a branch of the main website, which generally focuses on a specific issue or subject (a niche website). Micro-sites act as a pivotal tool for SEO professionals, which assist them in boosting their search engine optimization efforts and conversion rate. They are utmost useful in attracting leads/customers, who are already familiar with your brand. This is the main USP of Micro-sites that you don’t have to start everything from scratch.

Difference between a Micro-site Website and Corporate Website

A Micro-site is more specific in nature. They are capable of doing and providing everything that a corporate site does and provides. Micro-sites working with an intention to provide specialized and quality information that is generally intended commercial (direct promotion). These sites focus on practicality rather than just providing an overview of starting point, which is the case with corporate websites. A micro-site has different pages dedicated to a specific product or service, thereby explaining its attributes in a more convincing tone. This makes the site content-rich and adds value to it. These sites are optimized for search engines as well as PPC campaigns. With all these, micro-sites provide a powerful opportunity to webmasters and increase the conversion rate.

Search Engine trends

Search Engine like Google demands quality. Quality content satisfies thousands and lakhs of hungry readers; micro-sites are dedicated to provide quality and informative content that is free of plagiarism and keyword stuffing. Micro-sites are the quick and easy way to produce results through quality content. This way these sites attract leads and help businesses convert them into opportunities, thereby achieving business goals.

Why are micro-sites better than corporate sites?

A corporate site is generally too big and covers several points at a time, which makes the readability difficult. The company web pages are loaded with vast content and information that isn’t to the point (sometimes even irrelevant points are stuffed in the content). This distracts readers from the website. On the contrary, micro-sites offered detailed and focused information that helps grabbing reader’s attention and keeping them engaged on your portal. The content on micro-sites is generally short and to the point. They are meant for enlightening readers and converting into loyal customers.

Micro-sites provide businesses with an opportunity to harness their attention more professionally, then applying unethical tricks to develop their interest. Increase your revenue with Micro-sites!

 From: iphone application development

Developing an iPhone application: A start-up guide


If you have an idea for an iPhone application and want to convert it into a physical product, a little research and knowledge about latest technology is a must. An online tutorial for app development can be a good option to sharpen your development tricks. There are many books and audio-video tutorial available online, from which you can learn a lot about the latest developments in the field and how it will help you in creating unique apps that the market is yet to experience. However, don’t select any random iPhone application development guide. Make a list of reputed authors and buy books that start from scratch to advanced level.

Here are a few tips for proper and advantageous start of iPhone app development:

Market Research

  1. Decide your target audiences – The foremost factor before starting the development process is to know your target audience. If you aren’t focused to whom you will target your development, then the purpose will be wasted. There are millions of apps in the Apple App store, and of different categories. Decide your target audience and carve a special category for your app.
  1. Develop a product that your market is in need of – Target your potential using free Google keyword tool. Drive traffic on your app using relevant keywords. Target keyword patterns your market is looking at. If there is a huge demand for educational apps, make sure you create one that is unique from those already existing in the market.



Learn how to make apps:

You need to learn about coding techniques and also on how to use them to develop an effective app. It isn’t difficult to create your own app. If you do it for the first, take the help of a tutorial that provides guidance from start to end. Testing, debugging, re-engineering, etc. are explained in generally all tutorial guides.

Develop iPhone apps as per your convenience and increase your ROI.

Localizing SEO Strategies for Small Businesses

Search Engine Optimization for small or mid-size companies can be challenging. Since, small businesses have to fight against big-fat companies, who due to their popularity, size, and consumer kinship enjoy larger traffic and higher search engine rankings.  Small business cannot afford to invest a huge sum in marketing, larger firms score over it. However, small businesses should devise more precise and refined marketing plans to achieve desired results against competitors.

When it comes to generic keyword SEO, it is always those big brands that dominate the search engine. A small budget makes it difficult for small organizations to compete with market titans. Despite these limitations, even a small company can enjoy higher ranking and huge website traffic. Focusing on areas of lower competition can help you achieve the desired result.

Geo-targeted search or location-based SEO is an option to get desired brand presence online. When geography or a particular location is taken into consideration, it is generally small businesses that rule the search engine. Attend customers with the need and demand for a specific product in a specific location to gain organic search visibility. The smaller the target audience and zone, higher are chances of greater search visibility. Having an offline presence in a particular location can be an added advantage for your business. Hundreds of satisfied customers are enough for both your online and offline publicity.

Geo-targeted Keyword Targeting: Ideal for small businesses

Anything targeted at a smaller group is highly effective. Similarly, you can strengthen your brand presence using Geo-targeted keywords. Geo-targeted keywords are generally low in competition and used when a consumer decides to make final purchase (after researching and comparing). Such keywords typically carry higher chances of conversion.

For instance: While inquiring about interior decorators you search for “top interior decorators in the U.S. However, when you finally decide to hire a decorator, you type “top interior decorators in Chicago.”  The interesting part here is, people make their final purchase using generic and Geo-targeted keywords. So, targeting these keywords can help you gain desired search engine result.

Additionally, building Geo-targeted content for your website is also a great way to market your service, thereby converting leads into opportunities. This may provide you an opportunity to enjoy top search engine ranking within limited budget.

Local Search:

Listing on local search engines is a great way to enjoy strong search engine presence within a limited budget. If you have a physical office, listing your business on local search engine is absolutely required, especially on popular ones like Google+, Yahoo Local, Bing Local, etc.

Source: Intelgain Technologies Certified Software Development Company which provides php web development, web designing and magento development services.