Online transaction or dealings are a dicey matter. It may fetch negative result at times in terms of the failed or wrong transaction, or your business may not be advertised properly. Therefore, when it comes to e-commerce, especially in places where the population is large and the need to advertise your e-commerce business to such a large crowd is high, properly planned search engine optimization campaign works well. Google recently announced its new update, which has the right to penalize websites that are designed for marketing or direct advertising. Lack of original content on the portal may result in the rejection of your website/online business.
The Significance of Website Design:
Because of Google’s new update, websites or online business should focus largely on uploading original content. E-commerce sites that are looking to succeed must place a priority on website content rather than just on sales and marketing. A website with original content has maximum chance of getting higher SEO ranking on the Search Engines.
E-commerce website must also place emphasis on great website design. An eye-pleasing website also has the power to attract a larger audience and benefits during search engine ranking. An e-commerce portal can work wonders if optimized properly by SEO professionals.
Steps for improving sales:
The first step in creating a strong online presence of your website with a great sales process is to optimize your website. Draw proper SEO tactics to your website and enjoy a great success of your business.
Next step in making your website search engine friendly is doing link building. A website generally has multiple internal pages or sub pages. You can link those pages internally using relevant anchor text to create an easier indexing process for the search engine algorithms. Indexing is important, since if your site is easily indexed, it will rank higher on the search engines.
Optimizing pictures on the e-commerce website is also important. Images, meta tags, and names are also counted in the search engine indexes same as the texts. Remember, a picture worth a thousand words. People are generally attracted to images easily than text. No matter how beautifully you write, people generally read up to 100 -150 words. But you can gain customer attention with creative images.
You can also market your e-commerce website by doing content marketing. Publishing content on third party websites (article directories) is a great way to market your website and its offerings. Insert generic keywords in your content and link it to your website page.
Optimize your e-commerce website properly. Choose an experienced SEO professional and maximize traffic to your website.